At GreenStart Electrify, our mission is to accelerate the transition to clean, electric living for the benefit of our customers, our communities, and the environment. We believe that electrification is not only the future of energy, but also a powerful tool for reducing carbon emissions, improving energy resilience, and empowering homeowners to take control of their utility costs and environmental impact.
We take a holistic, data-driven approach to home energy planning. Our process begins with a deep understanding of each customer’s unique energy profile—including both electric and gas usage—so we can assess total energy demand and identify the most impactful electrification strategies. From there, we design integrated solutions that may include rooftop solar, battery storage, main panel upgrades, heat pumps, EV charging infrastructure, induction cooking, and more. Every proposal is tailored to maximize long-term financial savings, increase comfort and safety, and reduce dependence on fossil fuels.
What sets us apart is our commitment to analysis and transparency. We don't just install equipment—we help our customers understand the "why" behind every recommendation. Using advanced modeling tools and historical utility data, we quantify the lifetime energy, financial, and emissions impact of each step in the electrification journey. Our goal is to make electrification not just possible, but practical, by showing how it fits into the real-world context of utility rates, grid programs, and available incentives.

GreenStart Electrify

Derek Reitz

This department provides strategic direction and overall leadership for the organization.

GreenStart Electrify

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GreenStart Electrify

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Teams

Executive Leadership

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