Ross McGraw

Ross McGraw has a diverse work experience spanning various companies and roles. Their most recent positions include Head of Business Unit at CORE and VP and Head of CORE at greenteg AG, both starting in 2023. Prior to that, they served as VP of Marketing at Hammerhead from 2020 to 2023, where they successfully implemented an omnichannel marketing and sales strategy, resulting in significant revenue growth and a successful acquisition by SRAM.

Before Hammerhead, Ross held positions at ViacomCBS, where they served as Senior Director, Partner Marketing and played a key role in creating integrated marketing campaigns that generated additional revenue for the company's portfolio of networks. Ross also had leadership roles in partner marketing at Nickelodeon Family Lifestyle.

Ross has experience in consulting as well, having worked as the Head Of New Business | Consultant at Typical Magic in 2014 and as the Global Head of Experiential Marketing at VICE Media, Inc. from 2012 to 2014. In these roles, they built teams and managed successful experiential marketing campaigns that generated millions of impressions and new revenue streams.

Prior to that, Ross worked as an Account Executive and Experiential Producer at MKTG INC from 2007 to 2012, where they created and executed effective brand activations for clients such as Diageo and Nike.

Overall, Ross McGraw has a strong background in marketing, brand growth, and experiential marketing, with a track record of success in driving revenue and creating impactful campaigns.

Ross McGraw earned a Bachelor of Arts degree in Individualized Studies with a focus on Marketing and Business from New York University. Ross attended NYU from 2005 to 2007. In September 2018, Ross obtained certifications as a Professional Triathlete from both USA Triathlon and The IRONMAN Group.