Keith Freeman

Keith Freeman is a seasoned business leader in the lawn care and landscaping industry with extensive experience in various leadership roles. As the Founding Investor and Partner at GreenView Partners since April 2010, Keith has contributed to the delivery of commercial lawn care services in North Carolina. Previously, as Founder and CEO of Green Group from August 2019 to May 2023, Keith successfully scaled the company and executed a private equity exit within three years. Keith also owned and operated ServiceMaster Clean by Santosha for 15 years, overseeing janitorial services with a focus on customer satisfaction. Additional significant roles include Vice President of Customer Experience/COO at Canopy Lawn Care and Senior Vice President of Marketing and Sales at SRMax Slip Resistant Shoe Company, both of which showcased Keith's expertise in operations and marketing. Keith's career began at TruGreen, where roles included Region Manager and various positions focused on marketing and continuous improvement. Keith holds a degree from the University of North Carolina at Chapel Hill.