Peter Chu

Peter Chu is a seasoned professional with extensive experience in marketing and store management across various industries. Currently serving as the Deputy General Manager of Influence and Brand Director for 一寸鮮 at Greenvines since February 2023, Peter previously held multiple managerial positions at IKEA Taiwan from September 2007 to January 2023, including Store Manager for both the Xindian and Asia World stores, as well as Country Customer Relations Manager and Country Direct Marketing Manager. Prior to IKEA, Peter was VP of Product Marketing at HSBC Taiwan, and held the role of Marketing Manager for E-commerce at Philips. Peter holds a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor of Science in Nuclear Engineering from National Tsing Hua University.