The Grenade story is one of roll-your-sleeves-up hard work and a commitment to doing things better – in other words, the ‘Get Shit Done’ approach.
 
Founded in 2010 by Alan and Juliet Barratt, their mission was simple – to create memorable, functional and great tasting products that exceed label claims and go beyond the seen-it-all-before sports nutrition stereotypes. It’s this commitment that’s seen Grenade appear in The Sunday Times’ Fast Track Top 100 for seven consecutive years since 2014.
 
Today, Grenade’s Carb Killa is the UK’s best-selling protein bar, while the company continues to innovate with it’s leading range of drinks, shakes, and performance nutrition.
 
Fuelling everyone from elite athletes and military personnel to life athletes looking for healthier choices that don’t compromise on taste, Grenade exports to more than 50 countries and is headquartered in Bournville, UK.

Consumer Goods

Food & Beverage

Health & Wellness

Enterprise

Grenade

Grenade's headquarters in Birmingham, United Kingdom

Alan Barratt

Duane Whitehouse

Alexander Perry

Dan Coughlan

Emily Spiers Assoc Cipd

Rob Page

The Marketing Team at Grenade is responsible for promoting and positioning the company's innovative nutrition products to a global audience. They manage a range of activities including product launches, trade marketing, social media engagement, and account management across various channels. The team aims to enhance brand visibility and drive sales by crafting compelling marketing strategies, fostering relationships with key partners, and ensuring a consistent brand message across all platforms.

Marketing Team

The Sales and Business Development team at Grenade is responsible for driving revenue growth and expanding the company's market presence. This includes managing elite sports accounts, overseeing sales territories in regions such as Asia-Pacific, Europe, and the Middle East/North Africa, and cultivating new business opportunities in both domestic and international markets. The team works to establish and maintain strong relationships with retailers and distributors, ensuring that Grenade’s innovative and high-quality products reach a wide array of customers globally.

Sales and Business Development

The Creative Team at Grenade is responsible for conceptualizing, designing, and producing visually compelling content that aligns with the brand's mission and values. This includes everything from digital designs and social media visuals to video production and photography, ensuring the brand stands out in the market. The team collaborates closely to create innovative and memorable campaigns that highlight the unique attributes of Grenade's products, driving engagement and supporting overall marketing efforts.

Creative Team

The Operations and Logistics Team at Grenade is responsible for ensuring the efficient and effective movement and storage of the company's products, from raw materials to finished goods. This team oversees supply chain management, coordinates logistical operations, and manages inventory levels to meet demand and support Grenade's commitment to quality and innovation. They are crucial in maintaining the timely delivery of products to both domestic and international markets, upholding Grenade's reputation for excellence.

Operations and Logistics Team

The Leadership Team at Grenade, consisting of the Managing Director for the UK, the CEO and Founder, and the Managing Director for International, is responsible for steering the company's strategic direction, driving global expansion, and ensuring sustained growth. Their focus is on long-term vision, maintaining the company’s commitment to excellence, and pioneering innovation in the performance nutrition sector.

Grenade

Org chart

Teams

Marketing Team

Sales and Business Development

Creative Team

Operations and Logistics Team

Leadership Team

Offices

Grenade

Org chart

Teams

Marketing Team

Sales and Business Development

Creative Team

Operations and Logistics Team

Leadership Team

Offices

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