Greta Group is about building equity for the brands it represents, through selective and semi-selective distribution of perfumes, cosmetics, and haircare items. 

We are a multinational, 100% family-owned business founded with operations in Argentina (since 1977), Uruguay (since 1985), Chile (since 1999), Peru (since 2002), and the Free Zone. In 2022, we expanded our presence to the Caribbean Region.

Founded by Martin Saphir in 1977, our mission is to implement the vision and commercial policies of each brand we represent. Our vision is to capture consumers' minds, striving for market share to solidify the value of our brand portfolio.

Greta Group

Franco Saphir

This department focuses on creating and managing brand strategies, overseeing marketing initiatives, and driving product management efforts.

Marketing and Brand Management

This department focuses on managing and nurturing key client relationships to drive business growth.

Account Management

This department focuses on managing and enhancing commercial activities and strategies across various markets.

Commercial Operations

This department focuses on producing visual content and design solutions to meet project needs.

Creative Services

This department manages employee relations, recruitment, and organizational development.

Human Resources

This department focuses on analyzing market trends and consumer behavior to inform marketing strategies.

Greta Group

Org chart

Teams

Marketing and Brand Management

Account Management

Commercial Operations

Creative Services

Human Resources

Marketing Analysis

Offices

Greta Group

Org chart

Teams

Marketing and Brand Management

Account Management

Commercial Operations

Creative Services

Human Resources

Marketing Analysis

Offices

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