Ariful Bashar

Ariful Bashar is an accomplished professional with extensive experience in digital business leadership and strategy, currently serving as Associate Vice President and Digital Business Lead at Grey Group since September 2017. In this role, Ariful leads a multidisciplinary team to ensure client deliverables for prominent accounts such as Grameenphone and Bkash, while also contributing to organizational strategy as a member of the Executive Committee. Previous roles include Group Account Director and Digital Business Lead at Grey Group, and Director of Digital Strategy & Innovation at Red Rocket Inc., where Ariful excelled in business development and innovative campaign strategies. Ariful's educational background includes a Bachelor of Business Administration from North South University, with concentrations in HRM and marketing.