Lars Samuelsen

Lars Samuelsen is a seasoned professional in the fields of strategy and creative leadership, holding positions such as Chief Strategy Officer and Creative Chairman at Grey Group and Uncle Grey since 2009. Lars has extensive experience in digital strategy, having served in various leadership roles at Grey Group EMEA and extensive involvement in education as an External Examinator for multiple Danish universities. Lars's career also includes significant contributions as Communications Planning Director at Mediaedge:cia and as an educator in journalism and media history. Lars holds an MBA in Creative Leadership and Strategy from the Berlin School of Creative Leadership and has participated in numerous specialized training programs focused on innovation, client value, and communications planning, with a foundational education in Media and Communications from Aarhus University.