At Grey Sergeant, we specialise in PR and Communications for the healthcare sector – with a particular focus on General Practice and Primary Care. We understand the challenges that GPs, Primary Care Networks (PCNs), Trusts, and Integrated Care Boards (ICBs) face in today’s evolving NHS landscape. Our mission is simple: to help you build trust, strengthen reputation, and position your services at the heart of your community.

We combine 20 years’ experience in PR, marketing, and healthcare communications with deep sector insight to deliver strategies that make a real difference. From reputation management to patient engagement, we provide communications support that helps practices, networks, and healthcare organisations stand out in a competitive environment.

Our Services
🔹 Reputation Management – Building and protecting your organisation’s reputation through proactive media relations, online reputation management, and crisis communications.

🔹 Patient Engagement & Community Outreach – Campaigns and communications that strengthen relationships with patients, improve access, and promote new services.

🔹 Strategic Communications – PR and marketing strategies aligned with the NHS 10-Year Plan that support long-term growth and positioning within local health systems.

🔹 Digital & Social Media – Helping GPs and Primary Care organisations connect with patients and communities online through effective content, social media strategy, and digital campaigns.

🔹 Stakeholder Engagement – Advising practices and PCNs on how to influence and collaborate with commissioners, local authorities, and healthcare partners.

🔹 Content & Media – From press releases to thought leadership, we create powerful stories that showcase the impact of your services and role in community healthcare.

At Grey Sergeant, we believe that communication is more than messaging – it’s about building trust, shaping perception, and ensuring healthcare organisations lead with authority and confidence.


Grey Sergeant PR

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Teams

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Grey Sergeant PR

Org chart

Teams

Offices

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