Stephen Akadiri

SEO Manager at Grey

Stephen Akadiri has a diverse work experience spanning multiple companies and roles. Stephen started their career as an Operations Manager at RockSpace Nigeria, where they oversaw the operation and management of a co-working space. Stephen then worked as a Digital Media Intern at OnlineHubNG, where they co-managed the company's social media handles and was involved in content curation and strategic planning for digital skills programs.

Stephen's next role was as a Social Media Manager at Digital Marketing Meetup Nigeria, where they curated content, designed social media posts, and developed an engaged community of followers. Stephen then joined Techandsoda as a Search Engine Optimization Analyst, where they troubleshooted errors, conducted website audits, and developed high-volume search intent keywords to increase organic traffic.

After that, Stephen worked at Hotels.ng in various roles, including Search Engine Optimization Executive, Search Engine Optimisation Analyst and Content Editor, and Search Engine Optimization Manager. In these positions, they monitored and improved keyword rankings, trained content writers, and devised SEO strategies that resulted in increased organic traffic.

Stephen then joined Plaqad Limited as a Growth Analyst and later as a Search Engine Optimisation Analyst. In these roles, they developed user acquisition and retention strategies, ran marketing campaigns, improved SEO rankings, and implemented backlink strategies.

At BHM UK, Stephen served as a Growth & SEO Lead, where they integrated web and social channels with CRM systems, analyzed website data, and conducted competitor analysis to identify opportunities for organic traction. Stephen then worked at ID Africa as a Growth & SEO Specialist, launching SEO campaigns for media websites.

Stephen's most recent role was at Thepeer as a Website and Search Engine Optimization Specialist. Here, they created and implemented a pioneering SEO strategy that resulted in a significant increase in organic traffic. Stephen also optimized landing pages, conducted A/B testing, and improved conversion rates.

Currently, Stephen is working at Grey (YC W22) as a Product and Web Optimization Analyst. In this position, they are responsible for optimizing product and country landing pages, collaborating with cross-functional teams, and conducting A/B tests to improve conversion rates and reduce bounce rates.

Overall, Stephen Akadiri has a strong background in search engine optimization, web optimization, and growth strategies, with a track record of driving organic traffic, improving conversion rates, and implementing successful SEO campaigns.

Stephen Akadiri holds a Master's degree in Business Analytics from Birkbeck, University of London, which they obtained in 2023. Prior to that, they completed their Bachelor of Technology (B. Tech) in Biology (Storage Technology) from the Federal University of Technology Akure, where they studied from 2012 to 2017.

In addition to their formal education, Stephen has also obtained several certifications. In 2020, they completed the Utiva Data Analytics Program. In 2018, they obtained certifications in Online Marketing Fundamentals and Social Media Marketing from the eMarketing Institute. Stephen has also completed the Advanced Search Engine Optimisation Program, though specific details regarding its institution and completion date are not provided. Furthermore, Stephen has acquired the Google Digital Skills For Africa certification, although specific information about when and where they obtained this certification is not available.

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Previous companies

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Timeline

  • SEO Manager

    January 1, 2023 - present

  • Search Engine Optimization Specialist

    September, 2022