Griffin Grace is a Melbourne-based brand strategy and packaging design studio for founder-led FMCG brands across Australia and beyond.

We specialise in FMCG branding, packaging design, and brand identity systems that help emerging and scaling food, beverage, health, and lifestyle brands stand out on shelf and compete in retail.

We don’t create me-too brands. We build distinctive, ownable FMCG identities that challenge category conventions and carve out new, defensible positioning in crowded markets.

From strategy through to packaging design and rollout, you work directly with Nat, Founder and Creative Director of Griffin Grace. That means a hands-on, considered, and highly collaborative process from start to finish, with deep care taken at every stage of your brand’s development.

Every project is designed to achieve one outcome:
clearer brand positioning, stronger retail presence, and packaging that gets taken seriously by buyers and consumers alike.

Griffin Grace

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Griffin Grace

Org chart

Teams

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