Groove is a free financial wellness app built for real life — not just ideal life.

We help people feel better about their money and build lasting financial habits through personalized support, emotional intelligence and behavior-based tools. Whether you’re learning to budget, saving for something big or just trying to stop avoiding your finances, Groove meets you where you are.

Our platform is designed to empower anyone — students, employees, individuals — to build confidence, reduce stress and actually enjoy building a better relationship with money. No shame, no jargon, no paywall.

We go beyond budgeting with:
	•	Money personality insights to guide learning and habits
	•	Emotional check-ins that normalize the feelings tied to money
	•	Real-time coaching nudges and encouragement
	•	Progress tracking based on goals and behaviors, not perfection
	•	Bite-sized, research-backed learning content
	•	Partner dashboards for employers and educators to track user growth

Groove turns financial literacy into financial confidence — and helps you stay consistent along the way.

Reach out: contactus@groovemoney.org,
Find Us on the Apple Store: https://bit.ly/4f010PL
Find Us on Google Play: https://bit.ly/3GNB9xY

Groove

This department focuses on ensuring customer satisfaction and maximizing client retention through effective support and engagement strategies.

Groove

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Customer Success

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Groove

Org chart

Teams

Customer Success

Offices

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