Théo Leclerc

Growth & CRM Specialist at Groover

Théo Leclerc has a diverse work experience spanning several roles and industries. Théo recently worked as a Growth & CRM Specialist at Groover starting in November 2022. Prior to that, they held the position of Sustainable Growth & CRM Manager at L'intendance from April 2021 to November 2022, where they were responsible for strategic and operational growth levers including CRM, SEA, SMO, display, SEO, partnerships, UX/UI, product, and referral programs.

Before their role at L'intendance, Théo worked at Keyade, where they held various positions from 2017 to 2021. Théo started as a Responsible Comptes SEA in June 2017 and then transitioned to a Consultant SEA Senior in January 2019. In these roles, they managed large international accounts with budgets exceeding several million euros a month, focusing on performance-based objectives such as ROI and CPA. Théo also served as a client lead for teams of 2 to 4 people and was involved in training new employees and clients. Théo acted as the main point of contact and maintained and developed partnerships with clients.

Théo also has experience as an Autoentrepreneur, where they worked as a Graphiste, Webdesigner, Webmaster, and Front-end Programmer from September 2014 to December 2019. Additionally, they worked at Colorz as a Web Analyst from August 2015 to June 2017, implementing and analyzing solutions to increase website traffic and improve ROI, particularly in the field of SEA (Référencement Payant). Théo also gained experience as an Account Manager Paid Search at Performics from March 2015 to August 2015.

Before entering the digital marketing field, Théo completed internships in communication roles at DIABOLOCOM, L'Odyssée Chartres, and A2SI Com, and also worked as a Correspondant at Ouest-France.

In summary, Théo Leclerc has substantial experience in growth, CRM, SEA, digital marketing, and communication roles, both as an employee and as an entrepreneur.

Théo Leclerc's education history includes completing a DUT in Information Communication Option Communication des Organisations at IUT Information-Communication in Caen from 2011 to 2013. Théo then pursued further education at ISCOM from 2013 to 2015, earning an L3 & M1 and being certified at Niveau 2 in the field of Communication, général. Apart from their formal education, Théo Leclerc has obtained additional certifications in A/B Tasty and Marin Software, although specific details regarding the institution and the years of obtaining these certifications are not provided.

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Timeline

  • Growth & CRM Specialist

    November, 2022 - present