Lorie Farr is an experienced professional in sales and management within the horticulture and landscape industries. Currently serving as a Territory Sales Manager at GroundsPRO since January 2026, Lorie has previously held positions such as Regional Manager at Four Star Greenhouse and Account Executive/Manager at Midwest Landscape Industries, Inc. Lorie's career also includes experience as a Territory Manager at Michell's, General Manager at Nature's Choice Garden Center, and General Manager and production buyer at Dammann's Lawn and Garden. Lorie holds a Bachelor's degree in Landscape Design and Horticulture from Purdue University, earned between 1999 and 2003.
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