We're Groundswell Strategies.

Building unstoppable momentum for world-changing organizations.

A groundswell is an unstoppable force: organic, authentic, impossible to ignore. It’s built on optimism, the belief that good work deserves to be seen.

But good work doesn't speak for itself. 
It needs momentum to break through.

We help the people and teams tackling the world's biggest challenges build that momentum through strategy, storytelling, and engagement that mobilizes audiences and commands attention where it matters most.

Based in Amsterdam with global reach, we partner with NGOs, multilateral agencies, philanthropic foundations, community organizations, and purpose-led brands to create ideas that move people and multiple impact.

Six integrated pillars to build communications designed for your audiences, tailored to your capacity, and scaled to meet your ambition.

Position: Narrative positioning and insights analysis
Create: Content and storytelling from the frontlines 
Engage: Digital strategy and social media consulting 
Amplify: Earned media and strategic partnerships 
Convene: High-impact events and gatherings 
Integrate: Communications infrastructure and capacity building

Founded by communications strategist Jacki Evans and international programs specialist Annie Sanicki, the Groundswell team brings decades of combined experience: from the White House Situation Room to the United Nations, global activations to grassroots advocacy, Davos to field expeditions across three continents. 

Shaping narratives, bringing frontline stories to global audiences, advising leaders, and launching campaigns around the world. That's how a groundswell becomes unstoppable.

Ready to build yours? www.buildthegroundswell.com

Groundswell Strategies

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