Alyssa Hook

Alyssa Hook is an accomplished Sales Director with extensive experience in digital media and account management, currently serving at GroundTruth since July 2021 after a successful tenure at Horizon Media. In previous roles, Alyssa has managed key accounts across various sectors, including consumer packaged goods and casino marketing, demonstrating expertise in creating cross-channel digital activations, negotiating with top digital partners, and fostering client relationships. With a strong educational background, including dual degrees in French Studies and International Business from Wagner College, Alyssa has effectively led teams, developed strategic media plans, and contributed to campaign optimizations in fast-paced environments.