Brian Shepherd

Managed Sales Director at GroundTruth

Brian Shepherd has a diverse work experience spanning several industries. Most recently, they held the role of Managed Sales Director at GroundTruth, where they worked with clients and agencies to deliver sales and visits using real-world visitation and behavioral data. Prior to that, Brian had their own consulting company called The 31 Group, where they provided sales representation and strategy development services to various clients in the digital, software, and media industries. Brian also worked as a Consultant at Prohaska Consulting. Brian has previous experience at IBM, where they held roles in Watson Health Partnerships and Global Events Sales Management, generating significant revenue and cultivating relationships with business partners. Other notable positions include Vice President of Business Development at Fuisz, Integrated Sales Director at Time Inc., and Sales roles at MapMyFitness, Videology Group (formerly TidalTV), Akamai Technologies, and Trip Advisor. Throughout their career, Brian has demonstrated strong sales and revenue-generating abilities.

Brian Shepherd attended Acton-Boxborough Regional High School (ABRHS). Brian later pursued a degree in Business with a focus on Marketing at the University of Massachusetts Lowell. In August 2015, they obtained the IAB Digital Media Sales Certification from the IAB.

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