Neha Singh

Team Lead, Ad Operations at GroundTruth

Neha Singh has a diverse work experience history. Neha started their career at Jet Airways as an intern in 2014. Neha then pursued an MBA in Marketing and HR from 2013 to 2015. After completing their studies, they joined GroundTruth as a Campaign Coordinator in August 2015. In this role, they coordinated all activities required to launch mobile advertising campaigns and managed client expectations and communication. Neha progressed within the company and worked as a Campaign Manager in 2018, where they oversaw multiple mobile advertising campaigns and analyzed their performance. In 2019, they became a Technical Account Manager, responsible for pre and post-sale operations support and campaign data analytics. Their next role was as a Senior Campaign Manager from 2020 to 2021. Currently, Neha serves as a Team Lead in Ad Operations at GroundTruth, managing marketing campaigns and leading key initiatives for the Revenue Operations team.

Neha Singh completed their Master of Business Administration (MBA) with a focus in Marketing and HR at Thapar University from 2013 to 2015. Prior to that, they obtained a B.Tech degree in Electronics and Communication from LUDHIANA COLLEGE OF ENGINEERING AND TECHNOLOGY, Punjab Technical University, from 2008 to 2012. Before their undergraduate studies, they completed their 10+2 education at C.B.S.E in 2007 and their 10th education at C.B.S.E in 2006. Additionally, Neha Singh has obtained certifications in Digital Advertising from HubSpot Academy in 2022 and Real-time Advertising Fundamentals from Quantcast in 2018.

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Previous companies

Timeline

  • Team Lead, Ad Operations

    January, 2021 - present

  • Senior Campaign Manager

    January, 2020

  • Technical Account Manager

    January, 2019

  • Campaign Manager

    January, 2018

  • Campaign Coordinator

    August, 2015

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