Matthew Eitel

Matthew Eitel has a wealth of experience in marketing, partnerships, affiliate marketing, and influencer management. Starting in 2010, they served as Director Of Digital Media at ICONS Gaming before moving to OpTic Gaming as a Business Development Manager. Matthew then held positions at Loot Crate as Director of Influencer Marketing and Head Of Marketing - Loot Gaming. Matthew later joined Wehype as Campaign Partnerships Manager and founded Hazard.gg. Currently, they are the Head of Affiliate Marketing and Partnerships at Groundworks, and they will transition into the role of Head of Marketing Automation and AI in 2023. Throughout their career, Matthew has consistently driven revenue growth, optimized marketing strategies, and developed key partnerships to achieve business goals.

Matthew Eitel obtained a Bachelor's degree in Business Administration and Management, General from New York University, completing their studies from 2005 to 2010.