Paul Darch

Paul Darch is the Head of Business at Group1 Auto for Mercedes Benz and Smart Liverpool, leveraging extensive experience in the automotive industry. With a background that includes leadership roles at Jardine Motors Group and Marshall Motor Group, they have honed skills in warranty, customer satisfaction, and dealer management. Paul began their career in the British Armed Forces and later transitioned to various financial and automotive positions, including as a Financial Advisor at Barclays and a Sales Director for multiple dealerships. They hold a BSc (Hons) in Automotive Dealership Management from Loughborough University and qualifications in finance from Barclays Financial Management.