Barry Alexander is currently the Brand Director for Mercedes-Benz & smart at Group 1 Automotive UK, a position held since 2024. They previously served in various roles at Robinsons Motor Group, including General Sales Manager and Assistant Used Car Manager, and have extensive experience in automotive sales and management dating back to 1990. With a history that includes positions at both Robinsons Motor Group and Group 1 Automotive, they have developed a robust expertise in the automotive industry.
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