Sofia SBAI

Sofia SBAI, PhD, is a Senior Marketing Project Manager at Banque Centrale Populaire, where they currently lead initiatives targeting SMEs. They previously served as a Key Account Manager for Large Corporations and SMEs at Crédit Agricole Group from 2017 to 2025, focusing on client portfolio management and improving customer experience through digital banking collaboration. In 2016, they held a product management role at L'Oréal North Africa, where they implemented marketing strategies for Kérastase product launches. Sofia holds a Master's degree in Marketing and Digital Marketing from University Hassan II Aïn Chock Casablanca and is pursuing a PhD in Entrepreneurship and SMEs at University Hassan II Casablanca.