Emma Fältskog is currently the MarTech Transformation Director at WPP Media Sweden, a position they have held since 2025. Previously, they served as a Product Owner/Business Analyst at SEB, where they focused on MarTech strategies and digital transformation from 2021 to 2025. Their career also includes roles as a Performance Marketing Manager at Stadium and various programmatic positions at GroupM Sverige, showcasing a strong background in performance marketing, data-driven optimization, and cross-functional team collaboration. Emma earned a Bachelor's degree in PR and communication from Linnéuniversitetet in 2016.
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