Kateryna Usova is an experienced professional in digital marketing and customer relationship management, currently serving as a CRM Manager at Groupon since April 2024, and a Digital Marketing Consultant at FitKitchen since March 2020. Kateryna's expertise includes tracking marketing data, CRM onboarding, executing paid promotion strategies, and reporting on KPIs. Prior roles include Senior CRM Consultant at Colours of Data, where Kateryna supported Bloomreach platform management, and Digital Data Lead at Philip Morris International. At GLAMI, responsibilities encompassed customer data strategy and omni-channel marketing campaign implementation. Previous experience in financial analysis at Accenture and customer support at Xerox provided a strong foundation for Kateryna's career. Kateryna holds a Bachelor of Science in Business Management and Corporate Finance from the University of Finance and Administration in Prague, complemented by studies at Sapienza Università di Roma.
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