Rob Straathof

Rob Straathof is a seasoned executive with extensive experience in leadership roles across various sectors. Currently, as Chief Executive Officer at Grover, Rob is driving sustainable growth for Europe's leading consumer tech subscription platform. As Board Advisor and Chairman of the Partnership Committee at Liberis, Rob contributes to the strategic roadmap and partnerships for the embedded business finance platform. A co-founder of Taste 2, one of Rotterdam's pioneering online B2B lunch caterers, Rob has also held significant roles in companies like NEWABLE BUSINESS FINANCE LIMITED and Wonga.com. Rob began a career in technology investment banking at J.P. Morgan, following an academic background that includes a Master's in Economics from Erasmus University Rotterdam and an MBA from Florida State University.