Dan Nelson

Dan Nelson, Co-Founder & CEO, is an experienced founder and entrepreneur who has been captivated with hydroponics and smart urban farms since trying to build a smart irrigation and plant monitoring system on his balcony for his 17-day honeymoon. He is a former startup founder and has spent his 15-year career applying his knowledge of economics and strategy to work with smart people on cool projects, and this is by far the coolest. Dan has a Master’s in Accounting and Bachelor’s in Economics from the University of Michigan and was a 2015 fellow of the Startup Leadership Program.