Thijs Hoffmann is an accomplished entrepreneur and strategist with extensive experience in marketing and CRM. As the Founder and Owner of Growing Minds since March 2006, Thijs has also launched Novti in November 2023, serving as CEO and Founder, focusing on enhancing online conversions through an innovative campaign management system integrating with Salesforce CRM. In addition, Thijs contributes as a Partner Advisory Board Member for Salesforce.org and co-founded Growing People, where strategic development took place from November 2011 to December 2015. Previous roles include Marketing Intelligence Manager at Loyalty Lab, Fundraiser at Amnesty International, CRM Consultant at Clockwork, and various consulting positions focused on database marketing and customer insights. Thijs holds a Master of Science degree in Econometrics from the University of Amsterdam.
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