Mitchell Smith

Mitchell Smith is an e-commerce leader based in New York City with deep expertise in social commerce across US and European markets. Recognized as a pioneer in TikTok Shop's success in the US, they currently serve as the Global TikTok Commerce Manager at DECIEM, overseeing the brand's launch and growth on the platform. Previously, Mitchell held roles including Digital Marketing Specialist at networkgray and Ecommerce Marketing Manager at Studio Olivia Steele. Now serving as the Head of Growth at GROWN ALCHEMIST, they continue to drive innovative strategies that enhance customer experiences and foster sustainable growth. Mitchell is also pursuing a Bachelor's degree in Business Administration with a focus on Entrepreneurship and Innovation Management at Temple University.