Yoon C. Lee

Yoon C. Lee is an accomplished leader in product innovation and management, currently serving as Managing Director at march5, llc since February 2020, and recently taking on roles in new market development and interim vice president of innovation at woom. As Chief Communications Officer for the Korea Motorcycle Federation and a board member at GrowRay Lighting Technologies, Yoon has demonstrated expertise in strategic communication and governance. Previously, as Chief Product Officer at Bugaboo, Yoon led innovation across a diverse product portfolio, while earlier roles at Bowers & Wilkins and Samsung Electronics emphasized leadership in innovation, product strategy, and P&L management. Yoon holds a Ph.D. in Mechanical Engineering from the University of California, Berkeley, alongside engineering degrees from the University of Michigan.