GRP Ads
Eric Lax is the President and COO of GRP Ads, an industry-leading MarTech company since January 2010, where responsibilities include overseeing automation technology and digital customer acquisition programs. With a robust background in marketing technology, GRP Ads supports advertisers in leveraging first-party data to engage high-intent consumers effectively. Prior to this role, Eric served as an Advocate at Ironwill Kids from March 2010 to May 2017 and as an OG at Lead Financial Group from September 2003 to December 2013. Eric holds a Bachelor of Science degree in Political Science from the University of Wisconsin-Madison, earned in 2003.
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GRP Ads
Global Response Partners (GRP Ads) is an industry-leading MarTech company, providing automation technology, cohort-driven analytics and digital customer acquisition programs, introducing consumers to advertisers. GRP Ads advanced marketing technology platform enables leading advertisers to harness the power of first-party data, effectively reaching high-intent consumers and achieving exceptional performance-driven outcomes. Our goal: To create a life cycle journey for the customer in order to maximize conversion.