Grumpy Sailor Creative
James Boyce has a diverse work experience spanning over several industries. James founded Grumpy Sailor Creative in 2012, where they currently hold the positions of Founder, CEO, and Creative Director. Grumpy Sailor specializes in innovative design, technology, narrative, and art, working with clients such as Google's Creative Lab.
In 2018, Boyce also founded Rover, a company that offers a kit of products to enhance museum experiences. The products include headphones that react to the physical world, creating a unique visitor experience.
Prior to their entrepreneurial ventures, Boyce worked at Dog Money World as a Producer and Partner from 2010 to 2014. James also gained experience in creative copywriting at Shift Communications Pty Ltd from 2010 to 2012, where they delivered concepts for various clients.
Additionally, Boyce worked as a Copywriter at Marmalade Communications in 2008, and as an Assistant Director at Film Depot Pty Ltd in 2007. James started their career at Weta Digital in 2005, where they served as a Production Runner, gaining exposure to various aspects of the filmmaking process on notable films.
James Boyce attended the University of Sydney from 2000 to 2004, where they obtained a Bachelor of Arts in Social Science with a major in Politics and International Relations and Performance Studies. In 2008, they completed a short course on Creative Idea Generation at AWARD School. In 2009, they took a short course on Documentary at AFTRS and also graduated from AWARD Copy School, specializing in copywriting. In 2010, they pursued an Advanced Diploma in Screen and Media, focusing on Transmedia and Multi-platform screen producing at Metroscreen. No information is available about their education prior to attending the University of Sydney.
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Grumpy Sailor Creative
Founded in 2011, HMAS Grumpy is piloted by Founder James Boyce, with an exceptionally talented leadership team and crew at his side. We create Astonishingly Unforgettable Experiences, that have the potential to change lives, communities and organisations for the better. Grumpy combines original creative formats with emotional storycraft, to produce adventurous and ambitious experiences that evoke an intense response and imprint like a tattoo on your subconscious. We collaborate with cultural institutions, architects, businesses and brands that are looking to enhance lives and do some good in the world. Emerging as a born-digital creative studio, Grumpy Sailor served as both an in-house and external R&D arm for Google’s Creative Lab in Sydney. Since then, we have evolved into Australia’s leading experience design studio, creating installations, experiences, exhibitions and interactive artworks. Grumps is a band of misfits; each team member has taken their own weird and wonderful road to land at our doorstep, and that’s one of our greatest strengths. Our ability to create, code, build, film, paint and make, means our team adapts to any media and any challenge - and challenges are how this special breed of talent gets off. Curiosity, craft and tenacity are the hiring criteria for Grumpy Sailor. When creative minds like this learn to play in teams, the impossible becomes probable. Grumpy Sailor values a thriving arts and cultural ecosystem, accessible to all; gender equity and cultural diversity in technology and design; environmental sustainability and addressing climate change; and health and wellbeing in our community. We strive to make the world that little bit better through the work we create.