Derek Janis

Derek Janis currently serves as the Chief Marketing Officer at AcquireUp, a leading marketing partner for financial professionals, where strategies focus on attracting high-intent prospects. As an investor in Grüns and Detroit City FC, Derek has diversified interests beyond marketing. Derek previously held significant marketing roles at General Motors, including Head of Marketing for BrightDrop, where the brand was launched at CES 2021, and Global Marketing Manager for Arīv. Additional experiences include leading marketing initiatives at Cadillac and Maven, where Derek achieved notable user growth through innovative media strategies. Prior to GM, Derek was a Partner and Vice President of Operations at Accelerator Marketing and co-founded Convert A Book, LLC. Derek's career began in account management and paralegal roles, with a degree in Business Management, Marketing, and Entrepreneurship from Brigham Young University - Idaho.