At GRWN, we're redefining luxury jewelry with an emphasis on culture, purpose, and sustainability. Founded by Michael Pollak and Jordan Pollak, GRWN blends luxury with streetwear aesthetics, inspired by shifts in consumer preferences and the American contemporary fashion market.

Michael, the former founder of Hyde Park Jewelry (acquired by 1916/Watchbox), brings extensive experience in luxury jewelry. Jordan, founder of 5280 Bond, adds expertise in collaborations, limited edition product drops, and cross-functional campaigns. 

GRWN aims to lead the Lab Grown Diamond jewelry market by appointing Aleali May as GRWN's Creative Director, introducing accessible diamonds that resonate with eco-conscious Gen Z and Millennial consumers.

Join us as we redefine luxury for the modern era.

GRWN

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