Sarah Wiggin is currently the VP of Sales at GSMA, a role that has expanded to encompass the alignment of sales activities across all commercial business lines since 2020. Previously, Sarah served as VP of Sales from 2015 to 2020, where they were responsible for over £150 million in revenue across various events, including the successful Mobile World Congress. Before that, Sarah was the Sales Director for the Mobile World Congress, driving revenues of over £60 million and significantly increasing attendance and exhibitor participation.
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