Matthew Edwards is an Executive Creative Director at Goodby Silverstein & Partners, currently leading the BMW, Mountain Dew, and Specialized accounts. With 20 years of experience in the creative industry, they have worked across various fields including design, publishing, digital content creation, and advertising. Notable past positions include Creative Director at Johannes Leonardo, where they oversaw the Adidas Originals global account, and Art Director roles at Matchboxology and MetropolitanRepublic. Matthew's portfolio includes acclaimed work for major clients like Adidas, EA Sports, and Harley Davidson, earning multiple prestigious awards at festivals such as Cannes and D&AD. They hold a Design Diploma in Graphic Communications from Concept Interactive in Cape Town.
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