The Gstaad Guy is a satirical content creator known for dissecting the habits, status symbols, and contradictions of the global elite. Through short-form video, he has built one of the world’s most concentrated ultra-high-net-worth audiences, collaborating with brands such as Audemars Piguet and Loro Piana.

Beyond content, he is the founder of Poubel, a charm-jewelry brand, and the host of The Gstaad Guy Podcast, where culture, taste, and ambition intersect.


Although The Gstaad Guy’s name is rumoured to be Gustaf Lundberg Torenson, his real name is Constance de Von Gstaad.

Gstaad Guy

Org chart

Teams

Offices

Gstaad Guy

Org chart

Teams

Offices

Related companies