GTRsuite
Steve Baxter is a seasoned executive with extensive experience in leadership and growth within the technology and software sectors. As the Founder and CEO of GTRSuite, Baxter launched the software during the onset of the Covid-19 pandemic. Concurrently, Baxter serves as a Board Member and Advisor for IOTA|360, focusing on automating course evaluations and enhancing institutional performance. Previous roles include Chief Revenue Officer at Resolute Building Intelligence, where Baxter developed a successful go-to-market strategy, and Managing Director at eKomi, achieving significant revenue growth. Baxter has also held senior leadership positions at MaritzCX, Satmetrix Systems, and Listen360, the latter of which was acquired for over $22 million, as well as managing the EMEA operations at CDC Software, overseeing a substantial workforce and revenue. Baxter's career is marked by successful ventures, strategic growth initiatives, and a proven track record in SaaS transformations.
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GTRsuite
GTRsuite is a SaaS-based platform providing a suite of marketing and sales features tailored for brands and manufacturers with distributed networks of dealers. The platform is a recognized pioneering solution in the area of drive-to-store and has the key objective of transforming relevant search engine users into in-store customers.GTRsuiteenables its users to increase organic and qualified traffic and turn it into concrete business opportunities - in other words, increase clicks-to-bricks conversion.The platform is powered by advanced SEO techniques and doesn’t require any digital advertising spend.