Michael Silva Schaus is an experienced professional in the field of performance marketing and paid media management. Currently serving as a Performance Marketing Manager at Guaw since June 2024, Michael has held various roles including Senior Paid Media Manager at NP Digital, and has extensive experience as a PPC Specialist and Paid Media Manager across multiple companies such as 3INA Makeup, Online Zebra, and Internet República. Michael’s expertise encompasses campaign management on platforms including Google, Facebook, and TikTok, with a focus on optimizing for ROAS, CPA/CPL, and other key performance metrics. Educational qualifications include advanced training in Google Analytics 4 from MIDE and an advanced Google Analytics course from KSchool.
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