William Potts is a Creative Director with a diverse background in product design, luxury branding, and cultural insight. Currently serving as the Director of Marketing & Creative at GUBI since 2025, they lead global creative and marketing strategies, overseeing brand storytelling and campaign development. Previously, Potts gained experience as a Design Assistant at Nicolai Bergmann, Schemata Architects, and Dimore Studio, before becoming the Design Director at NR2154 and the Founder & Creative Director at WILSONI. Their portfolio includes collaborations with renowned clients such as LVMH, Cartier, and Glossier, demonstrating a consistent commitment to merging beauty, innovation, and experience.
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