Strengthening Communities. Inspiring Positive Change. 
Güd Marketing is dedicated to strengthening communities. Working together with our partners, we leverage the power of communications to inspire positive change while making meaningful and measurable impacts in people’s lives. 
 
Established in 1978, Güd Marketing is a comprehensive and integrated marketing firm serving the Midwest and beyond. We celebrate differences, do the right thing and embrace a can-do attitude.
 
Güd Marketing is a woman-owned small business that embraces diversity in all its forms and prides itself on creating a fully inclusive and welcoming environment for our team and clients. 
 
Purpose 
We strengthen communities. 
 
Services 
Güd Marketing offers a comprehensive set of services to our clients – from research and strategy; to campaign planning and messaging; through to branding, conceptual development, writing and tactical execution in all mediums (video, web, digital, social, content marketing and more); and on through activation via public relations and media planning, buying, execution and optimization.
 
Using research and diversity of thought, we create insightful strategies designed to enhance the communications goals of the organizations we serve. We distill this information into compelling messages that educate, inspire and move people to create strong, safe, healthy and welcoming communities.


Advertising

Charity

Consulting

Marketing

Social Impact

Güd Marketing

Güd Marketing's headquarters in Lansing, United States

Debbie Horak

Deborah Horak

Joel Newport

Sara Krebaum

Clark Kent

The Creative Team at Güd Marketing is responsible for crafting compelling visual and written content that aligns with the strategic goals of our clients. This team synthesizes research and strategic insights into innovative designs, persuasive copy, and engaging, multimedia experiences that inspire positive change and strengthen communities. Through collaboration among graphic designers, writers, and digital media specialists, the Creative Team ensures that each campaign effectively educates, motivates, and resonates with diverse audiences.

Creative Team

The Project Management Team at Güd Marketing is responsible for coordinating and overseeing the planning, execution, and completion of marketing projects. This team ensures that all projects align with the company's mission to strengthen communities and inspire positive change. They manage timelines, allocate resources, monitor project progress, and facilitate communication between different departments to deliver impactful and measurable results for clients.

Project Management Team

The Account Management team at Güd Marketing serves as the primary liaison between clients and the agency, ensuring that all projects align with the client's goals and objectives. This team is responsible for overseeing project timelines, coordinating with internal departments, and delivering on campaign promises to inspire positive change and strengthen communities. Each Account Manager works closely with clients to develop strategic plans, manage budgets, and facilitate seamless communication, guaranteeing that all initiatives are executed efficiently and effectively.

Account Management

The Business and Operations Team at Güd Marketing ensures the smooth and efficient functioning of the company. This team oversees essential business processes, including financial management, billing, and accounting. Additionally, they drive business growth through strategic marketing and development efforts, crafting compelling proposals and strategies to attract and retain clients. Their work supports Güd Marketing’s mission to leverage communications for strengthening communities and inspiring positive change.

Business and Operations Team

The Creative Services Team at Güd Marketing is responsible for conceptualizing, developing, and executing compelling creative strategies and content across various mediums, including video, web, digital, and social media. This team crafts impactful messages designed to educate, inspire, and motivate communities toward positive change, aligning with the company's mission to strengthen and uplift communities. Team members collaborate closely with other departments to ensure that the work is inclusive, innovative, and aligned with client objectives.

Güd Marketing

Org chart

Teams

Creative Team

Project Management Team

Account Management

Business and Operations Team

Creative Services Team

Offices

Güd Marketing

Org chart

Teams

Creative Team

Project Management Team

Account Management

Business and Operations Team

Creative Services Team

Offices

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