Tara Perry is a skilled marketing professional with extensive experience in CRM and loyalty marketing, currently serving as a CRM & Loyalty Marketing Manager at GUESS?, Inc. since September 2020. The role involves loyalty program management, marketing strategy, customer retention, and project management, utilizing a range of software including ORCE CRM, Salesforce Marketing Cloud, and Google Analytics. Previous positions include Marketing Project Manager in freelance services, Marketing & Events Coordinator at IPP and Kriser's Natural Pet, and various marketing roles at Petco and E! Networks. Tara holds a Bachelor of Arts in Journalism with a focus on Public Relations from California State University, Northridge, and an Associate of Arts in Graphic Design from FIDM.
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