Alex Borack currently serves as the Director of Implementation and Head of Professional Services - Americas at Guesty, where responsibilities include leading teams of specialized consultants, managing strategic projects in the NAM and APAC regions, and championing customer feedback to influence product development. Previous roles span professional services and customer success positions at Guesty and INBOX25, focusing on client onboarding and digital engagement strategies. Additionally, Alex has experience in small business outreach, assisting businesses impacted by Hurricane Sandy. Alex holds a Bachelor of Applied Science in Political Science and Government from the City University of New York-College of Staten Island.
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