Esther Flak

Head Of Market Development at Guesty

Esther Flak has a diverse background in strategic research, marketing, business development, and project management. In 2019, they began working as the Strategic Research Team Leader for Guesty, and then moved on to become the Strategy Manager and Strategy Associate. In 2017, they were the Marketing Manager for Moneytime, where they led two development sprints with a team of developers, tripled the number of followers on social networks and engagement, and divided the cost of acquisition by three. Her roles included marketing, community management and digital marketing, social advertising and PPC, content writing, newsletters, conception of promotional leaflets, startup pitches competition, product marketing management, feedback collection on the product, roadmap on the product improvements, strategic thinking, investor pitch deck conception and redaction, creation and management of relevant partnerships, press relations, and management of a graphic designer. In 2016, they were the Growth Marketing Manager for Adxperience, where they led internal change and helped the company grow from 4 to 15 employees thanks to processes and communication tools. Esther also created promotional content for Business Developers to decrease the cost of customer acquisition. Her roles included strategic thinking, account management, content and social media marketing, process implementation, internal communication, and management of two interns. In 2015, they were the Business Analyst for Keyrus, where they were responsible for corporate venturing, startup bootcamp, marketing and PR, and process implementation. Additionally, in 2015 they were the Business Development Intern for Pzartech, where their roles included strategic marketing, business development, and business intelligence. In 2014, they were the Junior Marketing Manager for BNP Paribas Real Estate and the Junior Project Manager for HBS-Research. Lastly, in 2013 they were the Web Content Manager for STARDUST GROUP, and in 2011 they were the Proofreader Intern for LISE, CNAM-CNRS.

Esther Flak's education history includes a Bachelor's degree in Sciences, obtained in 2010 from Lycée de la Folie Saint James. In 2011 and 2012 they attended Lycée Chaptal, Paris, where they completed an intensive preparation for competitive exams to enter top French Business Schools. In 2012, they obtained a Master in Management from ESCP Business School, specializing in Innovation in a digital World. In 2016, they completed an International Master of Business Administration (MBA) from Tel Aviv University, specializing in Innovation and management. Additionally, Esther Flak has obtained a Certificat d'Aptitude aux Fonctions de Directeur in 2013, Inbound from HubSpot Academy in 2018, and PSC1.

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Timeline

  • Head Of Market Development

    February 1, 2024 - present

  • Strategic Research Team Leader

    July, 2022

  • Strategy Manager

    August, 2020

  • Strategy Associate

    February, 2019