Sada Hoffman is an experienced Customer Success professional with a strong background in leadership and account management. Currently serving as the Customer Success SMB Team Lead at Guesty since January 2025, Sada manages a global team dedicated to enhancing client retention and profitability for small and medium-sized businesses. Previous roles include Customer Success Manager at Pear Deck, where Sada optimized onboarding and drove revenue growth in educational sectors, and various leadership positions at Intuit, including Manager of Customer Success in Customer Onboarding and Special Operations. Sada also led Customer Success Operations at PlexTrac, overseeing enterprise account management and team development. Sada's career began as a Customer Success Representative at TSheets, focusing on onboarding and product education. Sada holds a High School Diploma from Idaho Falls Senior High School.
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