GUI, founded in 2021 in Beijing, is a lifestyle destination offering a wide assortment of products for living spaces. Our collection is a well-curated mix of furniture, accessories and art pieces that define personalities of spaces. We appreciate brands and products that stand out as an example of design built by empathy, warmth and humanity.
Our vision is to create innovative and playful space with impressive, practical and original décor and furniture. We also dedicate with passion for a sustainable, entertaining lifestyle.
We are on the mission to help people explore great products and crafts around the globe. We collaborate with visionary brands and makers, together we create sustainable, practical and playful space solutions for a better quality of life.

GUI Studio

Org chart

Teams

Offices