Sally Rafidi is a seasoned Senior Graphic Designer with extensive experience across various industries, currently working at Guidehouse since March 2024. Previously, Sally held similar senior roles at United Fray and Targeted Victory, where impactful designs for print and digital channels significantly contributed to marketing campaign successes and increased website traffic. As the founder of Soul Sisters Jewels, Sally managed all facets of the business, including UI and web design, branding, and content creation, ensuring customer satisfaction. Additional freelance work includes collaborations with InvoiceQ and Xina AI, as well as a leadership role as Art Director at LOOP Creative Consultancy, developing junior designers' skills. Sally's academic background includes a Bachelor's degree in Visual Communication and Design from German Jordanian University and study at Hochschule Mainz.
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