At Guideline, we're defining the future of how the world buys and sells media. We combined the leading media planning and data companies to create the world’s most trusted set of solutions to help shape mission-critical advertising decisions. Though we already provide guidance to the world’s leading brands, agencies, and media owners; we are just getting started. 

We are innovating, expanding existing capabilities, and leveraging cutting-edge technology to offer automated, intelligent solutions to age-old industry processes.   

Advertising

Media & Entertainment

Technology

Guideline

Guideline's headquarters in New York, United States

Vince Mifsud

David Hong

Michael Iantosca

Michael Laxineta

Steve Silvers

David C Hogan

Sean Wright

Rose Zory

Scott Knoll

The Leadership Team at Guideline drives the strategic vision and operational execution of the company, ensuring innovative solutions and cutting-edge technologies effectively meet the evolving needs of the media industry. Comprising top executives from diverse backgrounds in finance, product management, engineering, sales, and marketing, this team fosters collaboration and implements initiatives that enhance capabilities and expand market reach while maintaining the highest standards of client service and organizational efficiency.

Leadership Team

The Customer Success Team at Guideline is dedicated to ensuring clients maximize the value of their media solutions. They provide strategic guidance, onboarding support, and ongoing assistance to help clients navigate the ever-evolving media landscape. By fostering strong relationships and aligning with client goals, the team drives satisfaction and retention, ultimately enhancing the effectiveness of advertising decisions made using Guideline's innovative tools.

Customer Success Team

The Product Management and Development Team at Guideline is responsible for driving the innovation and enhancement of media planning solutions. This cross-functional team collaborates to design, develop, and refine automated tools and intelligent solutions that empower clients to make informed advertising decisions. By leveraging cutting-edge technology and fostering a deep understanding of industry needs, the team ensures that Guideline remains at the forefront of the evolving media landscape.

Product Management and Development Team

The Data Analysis and Insights Team at Guideline is responsible for turning complex data into actionable insights that drive strategic decision-making for media planning and advertising. Utilizing advanced analytical tools and methodologies, the team analyzes market trends, evaluates campaign performance, and generates reports that inform clients on effective media strategies. By collaborating closely with cross-functional teams, this group ensures that Guideline remains at the forefront of innovation in the media industry.

Data Analysis and Insights Team

The Marketing and Sales Team at Guideline focuses on driving revenue growth and fostering strategic partnerships, leveraging data-driven insights to enhance media buying and selling processes. This team collaborates to develop targeted marketing strategies, provide training and support for sales staff, and ensure seamless customer engagement, all while positioning Guideline as a leader in media solutions. With a commitment to innovation, they continually seek to optimize sales tactics and expand the company's market presence.

Marketing and Sales Team

The Technology and Engineering Team at Guideline is responsible for driving innovation and developing cutting-edge solutions that enhance media planning and advertising processes. Comprised of experts in data engineering, product strategy, and enterprise platforms, the team focuses on integrating advanced technologies to automate and streamline workflows, ensuring that clients receive optimal, data-driven insights for their advertising decisions. Through collaboration and strategic vision, they aim to expand the capabilities of Guideline’s offerings and support the company’s mission of reshaping the media landscape.

Guideline

Org chart

Board & advisors

Teams

Leadership Team

Customer Success Team

Product Management and Development Team

Data Analysis and Insights Team

Marketing and Sales Team

Technology and Engineering Team

Offices

Guideline

Org chart

Board & advisors

Teams

Leadership Team

Customer Success Team

Product Management and Development Team

Data Analysis and Insights Team

Marketing and Sales Team

Technology and Engineering Team

Offices

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