Hendri Hendri serves as the Digital Marketing Manager at PT Century Franchisindo Utama, overseeing strategies for Shopee and Tokopedia to enhance brand positioning in the beauty, personal care, and healthcare categories. Since December 2019, Hendri has successfully integrated B2B and B2C channels, attracting over 1,000 B2B partners and launching multiple online brands with significant consumer engagement. Additionally, Hendri is a Global Advisor for the Indonesia E-Commerce & Healthcare Market at Guidepoint, providing insights on the digital marketing landscape. Previous roles include Shopee Digital Marketing Expert at Pangaea, Regional Operations Manager at PT. Perintis Pelayanan Paripurna, and Financial Consultant at Valbury Asia Group. Hendri holds a Bachelor of Business Administration in Marketing from STIE YAI and continues professional development at Zero To Mastery Academy.
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