Ikechukwu Maduka

Ikechukwu Maduka is an experienced marketing professional currently serving as Chief Marketing Officer at Nelson Reids since September 2017, managing the African PR account for Tencent's PUBG Mobile and successfully launching PFL Africa, garnering extensive media coverage. Additionally, since September 2018, Ikechukwu acts as a Global Advisor at Guidepoint, providing strategic insights for clients entering the African market, particularly in the E-commerce, FMCG, and Tech sectors. Previously, Ikechukwu held key roles at The HEINEKEN Company, focusing on market development for brands in Nigeria, and at Jumia Group as a Content Manager. Ikechukwu's career also includes a Senior Business Analyst position at Contemporary Group Ltd, where a notable achievement was the development of the T2C2 framework for assessing bidder proposals. Ikechukwu holds an MBA in Strategic Management from Rushford Business School and a Bachelor of Engineering from a technology-focused institution, along with further education from IE Business School.