Jihae Choi

Jihae Choi is a research associate at Guidepoint, with a strong background in marketing and procurement, particularly within the beauty and Korean living sectors. At Grand SK CORP, Jihae managed the full product life cycle for over 700 SKUs, fostering international supplier relationships and leveraging sales data to optimize inventory and promotions. Previous roles include serving as a student marketing ambassador at Yami, social media manager for the UW-Madison Korean American Student Association, and vice president of diversity, equity, and inclusion for The Women's Network. Jihae's educational background includes a Bachelor's degree in Marketing and International Business from the Wisconsin School of Business, with additional studies at ESSEC Business School.